Product management (english version)

Forget the Silicon Valley fairy tales. This book is the antidote to the polished, theoretical product management guides that dominate the market. Written by Sergey Trutnenko, a product manager with hard-won experience in major banks, fintech, and startups, this is a raw, practical, and brutally honest playbook for the real world—especially the harsh realities of the Russian market. While others teach you to chase venture millions and build for a forgiving audience, this book shows you how to win when resources are scarce, users are skeptical, and competitors play by different rules. You won't find romanticized success stories here. Instead, you'll get a battle-tested toolkit for making tough decisions, surviving in a declining market, and creating products that people are willing to pay for—today.